Crossing The Gap

In this article the focus is on small companies that have limited resources and that even when the return on investment could be demonstrated for both teams alike, the lack of funding is normally the limiting factor.

Keeping the focus after launching an MVP to the market is difficult. According to many authors and based on real

For inexperienced founders, the world of sales seems to be very similar across all markets. And therefore, they make tons of mistakes while choosing the right way to educate their sales staff.

Unlike traditional SaaS or consumer hardware, scaling in robotics demands more than capital, it requires carefully structured partnerships. Joint ventures,

For investors already tracking the robotics and industrial automation space, 2025 may be validating what was long been predicted: robots

Presenting a business plan that only shows organic and a long time to break even, paired with a modest benefit after that, is not going to attract a lot of investors.

Peter Thiel has famously argued that failure often doesn’t teach us much; he calls failure “massively overrated,” noting that it’s hard to learn from failures because they usually result from many factors, not just one, which makes drawing useful lessons difficult.

Industrial automation is entering a “pivot era”, where market volatility, supply-chain shocks and labor scarcity force manufacturers to redesign production lines for constant change.

You can demo a prototype with flair; you cannot mass produce with wishful thinking. Moving from a bench-top success to repeatable output at speed introduces new physics; new vendors; new failure modes.