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What is a pricing model and how does it shape adoption?

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A pricing model defines how you charge; subscription, usage, outcome, or hybrid; it influences buyer risk, cash flow, and scale; the right model unlocks faster adoption and better LTV to CAC ratios.

Source: Monetizing Innovation — Madhavan Ramanujam

Choose a model investors love. Torquety aligns pricing with buyer jobs and budgets.

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